Our first major project as the Agile Transformation Marketing team was to get our AgilityHealth® (AH) product line trade show ready. Part of our trade show strategy was working with Evan Layborn, the CEO of the Business Agility Institute (BAI), to create the inaugural Business Agility Report. Using the assessments that AH specializes in, we gathered the data for Evan and our CEO (Sally Ellata) to analyze and write a report. While our writer worked with Evan on verbiage, I worked with him to build out InDesign templates and visuals that extended the BAI brand while tying in some of the colorful personality of AH’s brand. I need to prep the report graphics to be easily distributable and work with vendors local to the venues to get it printed. It was a great success, and we continually received requests for more copies even after the end of our trade show season.